Industrial marketing
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Industrial marketing

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Published by McGraw-Hill in New York, London (etc.) .
Written in English


  • Marketing.

Book details:

Edition Notes

Bibl. - Index.

Statement(by) H. Robert Dodge.
LC ClassificationsHF5415
The Physical Object
Paginationx,467p. :
Number of Pages467
ID Numbers
Open LibraryOL14888942M
ISBN 10007017301X

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LESSON NO. 1: INDUSTRIAL MARKETING SYSTEM: CONCEPT AND CHARACTERISTICS STRUCTURE Introduction The Concept of Industrial Marketing Definition of Industrial Marketing Characteristics: Industrial and Consumer Marketing Demand in Industrial Market Summary Questions for Discussion OBJECTIVES. Industrial Marketing. This note covers the following topics: Industrial Marketing System: concept and characteristics, Industrial Market, Industrial Buying Behaviour, Strategic Industrial Marketing, Marketing Information System, Marketing Research, Industrial Product and Services, Pricing of Industrial Products, Channel Design and management, Channels of distribution, Sales Promotion. Industrial Marketing Strategy. Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers:4/5(3). Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets.

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